I’m reading a fantastic book right now by Daniel Kahneman called Thinking, Fast and Slow. (A must read for anyone who wants to understand how we make judgements, form impressions and develop beliefs). Kahneman talks about the power of the halo effect - which is really just another way of describing a great first impression.
For presentions, the halo effect is critical. If you deliver a compelling and meaningful story with clarity, confidence and enthusiasm your audience will assume you do your job well and they will want to work with you or do business with you.
What if you don’t deliver a compelling and meaningful story with clarity, confidence and enthusiasm?
What will your audience assume then?